![]() All of these design personas can result in one smile being expressed in different ways.3Ĭlose your eyes and imagine a bird. (WhatsApp’s emoji usually mimic Apple’s, but deviate just enough to skirt copyright infringement.) Microsoft embraces their signature “flat design.” We aim to create images that are approachable, humble, and cute. So, despite Unicode’s efforts to define what makes a cucumber a cucumber □, each brand renders it in its own unique way.2 Apple emoji tend to get rendered realistically, perhaps as a holdover from the company’s early days of skeuomorphic design. However, once Unicode releases its guidelines, Apple, Microsoft, Google, Samsung, and other tech companies start designing the new emoji. Each of these visual vocabularies has a different use, helping us to be understood. gifs, memes, and emoji have so quickly become our lingua franca. This is where emoji come in: The little icons reinforce intent and strengthen expression.1 This is why. ![]() It’s all too easy to be misunderstood online. We text the way we talk.”īut texting in words alone doesn’t telegraph a look on someone’s face, or adjust the tone of voice to clarify intent. As Columbia University linguist John McWhorter puts it: “Texting is fingered speech. Like speech, texting is loose. Most people don’t think about capitalization and punctuation when texting. But as we rely more and more on text-based digital communication, a curious divergence has emerged: Texting, despite being mechanically similar to writing, more closely mimics speaking. Writing is retrospective and non-linear in ways that day-to-day conversation is not. gif, stickers of Pusheen the cat gently weeping, and seemingly infinite memes. We can now communicate with a mish-mash of words, emoticons (╯°□°)╯ ︵ ┻━┻, emoji, the crying Michael Jordan. It was not so long ago that if you were feeling sad and wanted to text a friend about it, you had to spell it out: “Girl, I’m sad.” Today, we have far more options, all available with the push of a button.
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